X1D the game changer.
Product Design // 3D modelling // Rendering
Our modest intention was to create a game changer that would rewrite the market. The result was the X1D50c the worlds first compact mirrorless medium format camera.
Aimed at professionals it needed flawless ergonomics and functionality but design must also appeal to the semi professionals and the very quality conscious enthusiasts.
It should be instantly recognizable and honor the rich heritage of Hasselblad. However we did not want to take the retro route. We wanted a contemporary product with a look strong enough to be the start of a new product range.
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